The Needle: NASCAR takes multiple roads to varying results in year one of deal
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where,...
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
MLB Postseason viewership finishes at multi-year high
One of the most memorable postseasons in Major League Baseball history saw viewership rise in line with the drama.
NFL caps first half of season with massive audience for Chiefs-Bills
The NFL entered the halfway point of its season with a blockbuster number for Chiefs-Bills.
NBA sustains Opening Week pace through second week of season
The NBA maintained its strong Opening Week pace in week two of the season.
Dodgers-Blue Jays World Series sets U.S., global, viewership marks
A World Series featuring a Canadian team and a pair of Japanese superstars delivered both in and outside of the...
YouTube or Yamamoto? Cooler weekend for red hot SEC on ABC
ABC had a soft college football weekend by its lofty standards, but was it due to Disney-YouTube TV blackout or...
Nearly 26 million for classic Dodgers-Blue Jays Game 7
Featuring a Canadian team and airing on the least-watched night of the week, an all-time classic Game 7 of the...
NFL hits primetime highs in Week 8
The NFL scored a pair of multi-year primetime highs in Week 8 of the season.
World Series tops 14 million again in Game 5
If not quite as big a draw as Game 4 the prior night, Game 5 of the World Series delivered...
Nearly 15 million watch Blue Jays tie series in Ohtani’s first WS start
The Blue Jays-Dodgers World Series is starting to pick up steam on U.S. television.
